Get Your Game Face On


Our Company’s History


The 12th color was founded by CEO Carolyn Pavoni. She wanted to create a cosmetic line that represented her love for sports, especially football. She was tired of trying to find eye shadow colors that came close to matching her football team. And had no luck with cosmetics that showed her team’s spirit.

After much frustration, she decided to create a brand that encompassed her love for sports, beauty, and team representation. Thus the 12th color was born. Cosmetics that make you feel like you are part of the team, while looking beautiful on the sidelines..

The Vision

To be the leading sports cosmetics company globally and provide fans on an international scale with the ability to use customized makeup to represent their favorite sports teams.

Our Mission

To enhance the “sport experience” by providing a customizable and creative outlet for athletic fans to express their love for their sports teams.